Eva Serpil Ozcan
Strategic Transformation and Global Expansion Consultant
Presentation
With 20 years of experience in the cosmetics industry, Eva Serpil is a highly sought-after business consultant known for her expertise in global expansion, strategic transformation, and creating effective marketing and go-to-market strategies. She excels in diverse categories (color cosmetics, skincare, fragrance, hair care, supplements, etc.) and segments (luxury, mass, dermo-cosmetics), and across various channels, including e-commerce, retail, and direct sales.
Eva’s expertise lies in developing tailored and pragmatic solutions to the complex issues facing the cosmetics industry. She is an innovative strategist with a high level of ownership to global expansion, brand visibility, and omni-channel integrity.
Eva has successfully led business expansion for diverse cosmetic brands all over the world, empowered new or emerging brands, and turned around declining trends. She is a globally connected consultant with a knack for identifying prime opportunities and devising multi-pronged methodologies to maximize returns.
Eva Serpil is a visionary force in the cosmetics industry. Her passion, strategic acumen, and unwavering commitment to success make her an invaluable asset to any brand seeking to ascend to new heights.
Eva a mené avec succès l’expansion commerciale de diverses marques de cosmétiques dans le monde entier, a soutenu de nouvelles marques ou des marques émergentes et a inversé les tendances à la baisse. C’est une consultante mondialement connectée qui a le don d’identifier les meilleures opportunités et de concevoir des méthodologies à plusieurs volets pour maximiser les retours sur investissement.
Eva Serpil est une force visionnaire dans l’industrie cosmétique. Sa passion, son sens aigu de la stratégie et son engagement indéfectible envers le succès font d’elle un atout précieux pour toute marque cherchant à atteindre de nouveaux sommets.
Education
- Bachelor’s Degree in Institut National Universitare Champollion and Hacettepe University
- Master’s degree in Business Administration in University Canada West
- Management Essentials| Harvard Business School
- Export and International Commerce | R.D.B.E
- Strategic Marketing Management | Business School Institut
- Digital Marketing | General Assembly
Domain d'expertise
- Branding & Rebranding
- CRM & Loyalty Programs
- Omni-Channel Integration
- Revenue Growth and Budget Management
- Profitability
- Size of Line Management
- Digital Visibility
